Competition is fierce for our customers’ attention; every time they open their phones, turn on their computers or just walk around town, there are advertisements screaming for them to buy. Let’s be honest for just a second and admit that unless you are selling dodgy, low-quality items, there’s probably not a lot of difference between your product and the next guy’s. So, that means you need to do everything in your power to create a unique selling point for your merchandise. And what’s the first thing your customers, see?
It’s the Packaging!
The packaging. That’s right! If you’re an online retailer, your customer picks up their product from the front doorstep and it’s been through a dozen hands before it gets there. If you’re a bricks and mortar shop, they choose it from the shelf. If you’re a wholesaler, your goods need to stand up to palletising, rack storage, forklifts and more. You want your products to withstand everything that the storage and delivery process can throw at them and arrive at their destination – whether it’s the end user or any of the people in between – in the same perfect condition that they left. And the best way to do that is to ensure that it’s properly packaged.
It’s Not Just About Being Pretty!
Custom packaging isn’t just about making something look pretty. Obviously, for many consumer goods, that’s very important – think perfumes, glassware, food, and other delicate items that require a box just to get them from point A to point B in one piece. Custom packaging is a lot more than that and can be an effective way to save money at the back end and at the same time, create brand loyalty and visibility. Impress your customers by using custom packaging that says you care about them.
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Why Use Cardboard for Custom Packaging?
The world of packaging can be confusing. What materials should you choose and why? Are some things better or worse for the environment? Does that even matter? What’s the cheapest method that will adequately protect my goods? Undoubtedly, one of the best forms of packaging is the simple cardboard box. And the reason for this, is its versatility and the limitless ways in which it can be created into the perfect container for just about anything.
Flexibility
Cardboard boxes are so flexible. The shape, size, configuration, weight, and thickness are almost limitless. Anything from a cute, fancy, printed box for a bottle of perfume to a huge, sturdy crate for potatoes – cardboard does it all and extremely well! Cardboard comes in so many different types that whatever it is you need packaged, Inbox Group will find a custom or “off-the-shelf” solution that suits your needs.
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Security
The strength to weight ratio of cardboard is such that a relatively thin layer of cardboard, made into a custom box the correct size, will add a layer of security that guarantees your products will arrive at their destination safely. Talk to our custom packaging experts here at Inbox Group to ensure that you are choosing exactly the right type, the correct thickness, and the ultimate strength of cardboard for your specific requirements. Too big and your products could roll around and get broken, too small and the box might burst.
Economy
Cardboard is an extremely economical material and if you add custom designing to your boxes, the extra cost is outweighed by the peace of mind that your products are being protected properly, and that you aren’t going to waste money on postage and delivery costs. Sure, you can pack your products in any old cardboard box that you find lying around – but are you going to have to add layers of costly fillers like bubble wrap or popcorn? Having your boxes custom made ensures that you are only paying for exactly what you need.
Environmental Concerns
At Inbox Group, we take our environmental responsibilities seriously and we use as much recycled material as possible to create your custom packaging.
Of all the materials that are currently being recycled world-wide, cardboard is one of the true success stories! Not only is most virgin cardboard being manufactured from renewable, sustainable plantation timber, but in fact – almost all cardboard packaging material – around 93% – is from recycled material! That’s great news for the environment, keeping bulky boxes from landfill and saving thousands of tonnes of carbon, oil, water, and trees every year.
And Last But Not Least…
…custom packaging helps create a point of difference between you and your competition. There are so many ways that custom packaging can do that, from the point of sale to the delivery carton. Make sure your customers feel important by packaging their goods carefully and thoughtfully. Make it simple for your retailers to display your products with custom designed merchandisers. Make your distributors eager to stock your goods by ensuring products are easy to palletise, store and move.
It all comes down to getting the design of your cardboard cartons right. At Inbox Group, we have the expertise to ensure that your packaging is the right size, the right shape, the right weight and displays the right information. Why choose custom packaging? Because it just makes sense!